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December 08, 2009

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Ben Kunz

David, nice post. You're right, traditional media, especially TV, still rules.

However I noticed in the Nielsen Ball State University Center for Media Design study of this spring a tidbit buried in the report -- on "concurrent media use" spiking when TV commercials come on. Direct observation of consumers show they switch to laptops or magazines or cell phones during TV commercial breaks. This is bad news for TV advertisers, and shows how engaging consumers in new complimentary devices/channels might be important for brands.

People have likely always ignored most commercials and advertising. Perhaps social media tools can provide a new hook to engage those viewers, when big screens fail.

ed hardy

Yeah, I think it's hard to see how traditional trade publications can survive much longer in print

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