No matter what industry you work in--it could be advertising or the chemical business or life insurance--there is now a steady stream of "daily briefings" that you can receive electronically to stay in touch with your professional world.
This is one of those subtle but very powerful trends that is having dramatic impact. In this case, the implications for how business-to-business marketers reach their targets is what it's all about. But it's also indicative of a major realignment in media delivery.
Continue reading "The "daily briefing" is the new channel for industry knowledge" »
